Hmmm, "There is nothing else". I'm rolling that around in my head and I just can't figure out how that doesn't imply that Democrats ran the best campaign they could.
It's just reality that people need more than competent administrators. They need inspiration and they need leaders. Republicans inspire hate and lead people to ignorance. Democrats inspire nobody and lead them nowhere. Then Democrats whine that they can't win because people are ignorant and hateful.
You cannot win elections by just being a more competent manager. Most voters aren't competent enough to even recognize it. That's how voters have always been. It's nothing new.