I saw a bunch of projected signs like this in Finland that were used for marking bike paths. Projections mean that the markings are still visible even in thick snow (I saw a few people cycling through knee deep snow. Finns are absolute madlads, even by Nordic standards). They're useful because even when paths are cleared (which was impressively thorough — the vast majority of paths had been ploughed)
Stuff like this is why I love travelling — I'd have never thought of the issue that regular snow would cause for road markings, nor would I have thought to solve it like this.