Americans deserve it like Russians deserve it. That being, yes, but also no. Many of the Russian people are, in fact, only guilty of innocent ignorance. As a northerner in the US, I try to remain optimistic and think that the vast majority of people, including the South here in the US, are the same; people can only act on what they know, and if you're fed ignorance and fear your entire lives, to you, you might be doing the ethical thing.
I truly do believe that basically everybody is trying to do the right thing. It just comes down to who is backed into a corner, who has been tricked into the kill-or-be-killed mindset, and scarcity (or even only artificial/perceived scarcity) of resources.
The problem is when there are people in high places corrupting every system they touch, and those who believe they're exceptions. Even racists are just deeply ignorant people, probably believing they're doing the right thing for the human species and community. And then, obviously, the compounding biases blinding them to reality. And this doesn't make them inferior, they're human, just like the rest of us, and prisoners to their circumstances.