Eminem is suing an Australian beach brand, saying its name creates a "false association" with him. Swim Shady sells beach umbrellas, bags, towels and shorts. Eminem trademarked the name "Slim Shady" in the U.S. in 1999 when he released "The Slim Shady LP," but did not do that until Jan. 2025 in Australia (the Swim Shady business launched in Dec. 2024). Here's more from @Independent. flip.it/JGwYqu#Eminem #SlimShady #SwimShady #Law #USLaw #Australia #AustralianLaw

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[–] 1 point 11 months ago

@CultureDesk @Independent Eminem's probably realizing now, that most of Swim Shady's customer base has no idea who 'Slim Shady' is. This is what 26+ years will do to an ego whose last LP was titled: "The Death Of Slim Shady." Self fulfilling prophecy?#GrowingOld #MissedOpportunity

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