They are still in way too much. Every time I go into an Apple Store they try to ram their “Apple Intelligence” down my throat.

Apple had been investing in traditional ML and DL models but all of a sudden Open AI sold LLM as the next incarceration of Jarvis.

Now, we have a bunch of users who got sold to that idea, and believe "AI" has arrived whilist tech wise all that has happened is nothing but orchestration.

Though there has been no tangible growth at the llm side of things it impacted artists by popularising the already good image generation models this completely destroying the scope to consult the impacted stakeholders or access the safety impacts. Hate these growth (shareholder value) chasing capitalists

Edit: this is not to say I like Apple, I was just randomly ranting