Benefits of being a non publicly traded company, they can actually take risks which they did with the deck. It performed way better than they expected, so while they might not sell it at a loss they will definitely be competitive. I mean considering development costs, it has an integrated on board but discreet GPU, so the r&d budget will be factored in. But I honestly don't see it >$700. Without knowing the exact chipset they're using that is. But memory is the big cost constraint right now thanks to ai.