I think it's part of the eternal trap:

• "I like a woman who takes care of her appearance."
• Woman puts on makeup.
• "I like a woman who doesn't look like a painted whore."
• Woman takes off makeup.

Lather. Rinse. Repeat.

I haven't worn makeup for anything but major life events since I was ... somewhere in my early 20s. Because I got tired of playing that loopy game. Take me as I am or you don't get me at all.