What I meant by "when the time comes to fork, let's use another name" was not "let's fork it for the sole purpose of rebranding". For me a good reason to fork a project would be governance. "Hate forks", whatever the fuck that made up phrase may be, cause division, so I absolutely understand why people would be against this. That being said, malicious branding is more often than not connected to bad governance, so that would be interesting to find out.

This seems to be quite the nuanced issue, so this will be the last I said, but I would be hella interested to see some more viewpoints on this.