It's a platform catering towards techy middle aged men that can't relate to her story at all. Of course, there's always the bullshit about "of course I can't relate to being a greedy billionaire" but it's every single aspect, namely, never having been a teenage girl.
These guys will then go on to act like the teen girl story is a gimmick and that she should do something more mature, then scroll and geek out over painting some 40K figurines. Spoiler alert, we never stopped being kids, we just got wrinkly and gray.
I don't get Swift. 300,000,000 women do. Clearly, she's striking a chord somewhere significant.