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Nier creator Yoko Taro reveals the sad reality of modern AAA game development, “there’s less weird people making games” (www.videogamer.com)
submitted 1 year ago by to c/gaming@beehaw.org
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[–] 3 points 1 year ago* (last edited 1 year ago) (1 child)

True though I can't even begin to understand how marketing justifies its price when a common "fact" that goes around is that the marketing step accounts for 50% of the total game's budget. Like, how does it cost that much?

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  • [–] 2 points 1 year ago*

    Billboard ads can cost hundreds of thousands depending on the location and duration (e.g. Times Square, NY). TV ads, YT ads, streaming services ads, and search engine ads likely add up too. Big streamers will likely take quite a bit too. Maybe they'll do a press conference to promote their game, which can be incredibly expensive location-wise.

    But I agree, I can't comprehend how it can be that expensive either.

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