If you knew about any of the four reporters that founded 404 Media, or the incredibly high quality journalism they produce, this thought wouldn’t have even crossed your mind.
If one could ever actually read anything on 404 Media in the first place, maybe one would know that. But as somebody who doesn't have the preexisting knowledge of who founded the org or what sort of reporting they do, it's hard to glean anything useful when the articles are cut off by a paywall.