When the APIcalypse happened and spez was whining about how much data everyone was taking from reddit, and when everyone was suffixing their search terms with "reddit", I Said I honestly didn't understand why Google just didn't buy reddit. spez has no vision for the company and is constantly distracted by the latest shiny - NFTs, crypto, AI. And Google needs that data, both for their search results and their AI effort. And I still don't understand why that hasn't happened, but I guess this is a step in that direction.