From the article:

A software update rolling out to Samsung’s Family Hub refrigerators in the US is putting ads on the fridges for the first time. The “promotions and curated advertisements” are coming despite Samsung insisting to The Verge in April that it had “no plans” to do so

Samsung is calling it a pilot program for now, which — I kid you not — is meant to “strengthen the value” of owning a Samsung smart fridge