Lmao that’s probably why the Williams Sonoma listing was $100 more (hopefully)

But it has InstaGLO® 2.0 technology, reaching full heat in seconds, searing the bread without drying it, so it's crispy on the outside, yet soft and delicious on the inside!

What toaster doesn’t reach full temp in seconds?? Is that not an inherent feature of nichrome? Looking further it appears to be nichrome bonded to a substrate (likely mica/ceramic) to create a heating “plate” which likely does speed things up a bit but not dramatically so. Further variations on this style of heating can be found in bougie toasters (breville, commercial models) that are otherwise normal toasters (though breville loves to add motors and shit because god forbid your toast not look like Han Solo slowly being lowered into the carbonite chamber every morning)