Blah blah blah, I don't like the form factor so it's unneeded. You people are insufferable.

Guess what, it is easier to look directly forward on an always on screen that's going to have a common display like a family calendar of events for that day while I'm preparing my family for the day. I don't have to find and unlock my phone, I don't have to wash my hands and open up a calendar app. It's right there, front and center, where it needs to be for the task.

Not everyone has their reflection burned into the screen holding them all day. Some people actually leave them in other rooms!