They start at around $30k AUD, which to me is pretty expensive, but compared to performance petrol bikes (like a Ducati) it's not so bad, and also impressive considering it's a small Australian company. I'm very unlikely to get one at current because I'm after something aimed at practical commuting - cheaper, lower specs and less aggressive geometry/ergonomics. BUT I'd say that the bike is very impressive and I'm now a fan of the company.