Even wilder to me is that they own the *.new TLD. So they have shortcuts like sheets.new and doc.new, which take you to those respective documents in Google Focs. And that's neat for people using them, and unfortunate for literally everyone else in the world who might want to make a fun *.new domain.

More importantly, why the fuck would anyone actively choose to help Google track their social circle/link usage?

They also own .here which I want a domain with so bad…