Same here. It's crazy looking at other peoples browsers and realising they don't have an adblocker the amount of ads they put up with is insane.

A brand written on a product is an ad. Let alone the ads everywhere in public. Acknowledgimg that you're seeing an ad makes you less likely to be sub consciously influenced ('brand awareness'). Pretending you're immune might make you more susceptible.

aaaaaand that will change!