Time to crack open a room temperature one
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[–] 47 points 1 year ago (6 children)

I love how its advertising 5+1 as if its a bonus. A 6 pack is not a new packaging technique and its easier to pack and ship an even numbers of cans. I'd even argue its almost false advertising but i guess the 6 pack is the price of 5 cans? But again, bulk pricing is not a new concept and would be somewhat expected.

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  • [–] [S] 17 points 1 year ago* (last edited 1 year ago) (4 children)

    It gets even worse. They were on Sale too. So I paid like for ~4 cans.

    Which makes this whole 5+1 even more ridiculous.

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  • [–] 8 points 1 year ago

    but i guess the 6 pack is the price of 5 cans?

    That's a standard method for hiding a price increase. You start with a pack of 6 priced at $5.99. You then run a "5+1" campaign advertising this special deal at just $5.49. Great value! Finally, you end the campaign and set the new price at $5.49 × (6/5) = $6.59. Doing it this way reduces profit for the duration of the campaign, but customers won't be as angry as with a straight increase, because the actual increase in this method is the $5.49 for the 5+1, which doesn't "feel" like an increase.

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