Big Meat.

An amazing accomplishment for an industry with zero accountability for all the problems it creates and yet at the same time such a small improvement compared to the magnitude of the problems.

So, Tyson and JBS have to start lying a little less about how they hurt the environment and contribute to climate change. It's not a lot, in the huge scheme of things, but it's something!

Go after the ad agencies who pushed a claim without substantiation too.