As Musk’s SpaceX, Bezos’ Blue Origin, and other companies expand into space, they risk causing more problems for Earth in the process: air pollution, climate effects, and light pollution. The practice of downplaying these negative consequences while trumpeting the message that space operations can make life better on Earth has a new name: “starwashing,” a term the space researcher Melissa E. Yingling helped popularize in an article published in The Conversation earlier this month.

It’s a play on the term “greenwashing,” used to critique companies that highlight small sustainable investments to divert attention from the pollution their businesses cause. Space companies are appealing to a sense of “cosmic wonder” and making promises to benefit humankind, along with promoting their environmental bona fides, Yingling wrote

As Musk’s SpaceX, Bezos’ Blue Origin, and other companies expand into space, they risk causing more problems for Earth in the process: air pollution, climate effects, and light pollution. The practice of downplaying these negative consequences while trumpeting the message that space operations can make life better on Earth has a new name: “starwashing,” a term the space researcher Melissa E. Yingling helped popularize in an article published in The Conversation earlier this month.

It’s a play on the term “greenwashing,” used to critique companies that highlight small sustainable investments to divert attention from the pollution their businesses cause. Space companies are appealing to a sense of “cosmic wonder” and making promises to benefit humankind, along with promoting their environmental bona fides, Yingling wrote.

As Musk’s SpaceX, Bezos’ Blue Origin, and other companies expand into space, they risk causing more problems for Earth in the process: air pollution, climate effects, and light pollution. The practice of downplaying these negative consequences while trumpeting the message that space operations can make life better on Earth has a new name: “starwashing,” a term the space researcher Melissa E. Yingling helped popularize in an article published in The Conversation earlier this month.

It’s a play on the term “greenwashing,” used to critique companies that highlight small sustainable investments to divert attention from the pollution their businesses cause. Space companies are appealing to a sense of “cosmic wonder” and making promises to benefit humankind, along with promoting their environmental bona fides, Yingling wrote.

As Musk’s SpaceX, Bezos’ Blue Origin, and other companies expand into space, they risk causing more problems for Earth in the process: air pollution, climate effects, and light pollution. The practice of downplaying these negative consequences while trumpeting the message that space operations can make life better on Earth has a new name: “starwashing,” a term the space researcher Melissa E. Yingling helped popularize in an article published in The Conversation earlier this month.

It’s a play on the term “greenwashing,” used to critique companies that highlight small sustainable investments to divert attention from the pollution their businesses cause. Space companies are appealing to a sense of “cosmic wonder” and making promises to benefit humankind, along with promoting their environmental bona fides, Yingling wrote.