I remember when some company started advertising "BURN-proof" CD-R drives and thinking that was a really dumb phrase, because literally nobody shortened "buffer underrun" to "BURN", and because, you know, "burning" was the entire point of a CD-R drive.

It worked though. Buffer underruns weren't a problem on the later generations of drives. I still never burned at max speed on those though. Felt like asking for trouble to burn a disc at 52x or whatever they maxed out at. At that point it was the difference between 1.5 minutes and 4 minutes or something like that. I was never in that big a rush.