Agreed, but this phenomenon is as natural as wolves hunting deer. Any time you see a new invention like the web, you see a bunch of vultures businessmen swoop in and try to take it control over it as you mentioned.
Capitalism is definitely the problem, but more generally, it's the sense of creating incentives of some kind (in this case, absurd profits) without asking ourselves whether these incentives are preserving our social values. And if they are not preserving our social values, then they need to be corrected until they do, hence the importance of regulations.
As a society, we've lost sight of this fact, and it's our generation's defining responsibility to remind the world about it.