Oh gosh, Auntie Anne's, that's right!
(could also read "Anti-Anne's," meaning lowkey disappointing pretzels?) XD
Myeh, I don't want to be all stupid-ass 'gatekeeping' here. BUT:
Anon, you just described the perfect cheesesteak in your earlier comments. That is the common FORMULA, oh yeah.
Now for whatever reasons, people all across the nation and all across the world somehow just can't manage to follow the basic directions... like... EVER!
Now I SUPPOSE there are wilder things I've seen in my life, however...