It can still get worse: Double-digit price increase expected for RAM in the New Year
(www.pcgamer.com)
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"Lifetime" warranties are for the lifetime of the product (however they define that), not for the lifetime of the owner. There are court cases where a "lifetime" of less than 5 years has been upheld.
It's one of the most clever doublespeak things most consumers remain unaware of, so they keep doing it.