I got a bone to pick with this kind of statement. Before they started raising prices exorbitantly, the techbros (mainly) all over social media would bite my head off for even suggesting their beloved tech companies would dare do so such things. It was a minority of voices who said they would inevitably follow the cable model. Did that ever chap some asses.

I was right.

Quite frankly the period roughly spanning the 2010s was wild with how enamored everyone was with tech companies.