5 points for approachable naming!
My self-hosted YouTube channel with flames on the intro and intense guitar riffs will go with the Murican "scream test" with a Scream-O-Meter.com site link; my NYT best seller for pragmatic business strategy will be dubbed "the beep test" and have soft cream and pastel coloring with a demure typeface and wine pairing list on the inside back cover.
