Japanese websites are really crap. Websites without a modern UI framework are pretty miserable. I hate phone numbers that try open an app I almost never want to click and see a phone call pop up.
What people who yearn for a better web always seem to miss is a vision for the future. So often its going back to the past with simple sites, no JavaScript, HTML+CSS, websites that do one thing, full privacy at the cost of terrible UX. Fuck that use modern tech build websites that allow you to do things real time. Dont just leave a phone number, give me a way to easily submit a booking. Use recommendation engines to serve interesting content. Connect users across protocols. Use the GPU. The possibilities for websites these days is crazy but few really go for it. Only do massive tech companies try and go above a traditional we site but they do it with the intention to create walled gardens instead of build out a web garden.
Despite my complaints I mostly use the sites I complain about. But its why I like the fediverse so much. It breaks the trend of going back to irc and text sites and has a modern web vision.