Sophomore slump: why is Netflix losing so many viewers for second seasons?
Netflix
(www.theguardian.com)
My guess is that you don't hook viewers, emotionally engage and capture their investment in the plot and characters by producing 8-10 episodes. Shows used to do ~24.
If I spend less time with your character while you've got my attention at the start, the connection will more quickly fade away and when it comes to season 2 I have forgotten caring.
Exceptional exceptions excepted.