No mention of /e/OS? It's de-Googled Android, is available preloaded onto a new Fairphone (selecting the e/OS option), and even comes with a locked bootloader. It comes with Micro-G preinstalled, and its built-in store can pull from both F-Droid and Google Play.

It's literally the most turnkey, minimal tinkering option on the market. I know a couple non-techie normies who have one.

I have one because I don't want a second job out of tinkering and tweaking my phone - fun hobby, but that's an admission that it's high labor. If we're actually going to change the market, we need easy, non-scary solutions for non-technical users.