They donated a little over 500k usd. Mullvad is $5 a month.
A hundred thousand users would have to drop them to equal the donation, and likely several orders of magnitude more would have to drop them in order to equal the amount of the donation when we factor in what percentage of that $5 goes into the ceos pocket.
If you are correct that money is power then the users don’t have any power to effect changes to this situation.
I think you’re also making a misstep blaming the users of the service for that ceos use of their money. Should now every individual shopper be expected to have an understanding of how the individual members of the owning class each shape the world around them and each shopper bring their political will to bear through the dollars and cents they dole out in the produce section?
“Hmm, bananas are on sale and I could stock up on spices with what I save but on the other hand I don’t like the dole corporation…” preposterous!
Even if you thought the above statement wasn’t absurd, putting expression of politics in the marketplace is choosing to fight on a battlefield tilted entirely in the favor of the wealthy. Consider who will have the advantage when money is political speech, will it be the absurdly wealthy who command vast sums, control the materiel of capital, collude to manipulate the very world we live in and rub elbows with each other on the weekends or will it be a bunch of people choosing apples or bananas?
No ethical consumption is invoked for a reason and this is the reason.
Even if you were a dyed in the wool liberal who truly believes history is over, did you expect the privacy store to be run by someone who shares your politics? People who feel they need privacy might be members of a wide range of ideologies that are outside the mainstream.