this post was submitted on 16 Jun 2026

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Electronic Arts Announces Plans to Cram Far More Advertising Into Its Games / EA Advertising will serve up real-time dynamic ads inside EA Sports titles (kotaku.com)

submitted 4 months ago by sanitation@lemmy.today to c/technology@lemmy.world

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[–] SreudianFlip@sh.itjust.works 4 points 4 months ago (3 children)

I was just about to hold my nose and buy Battlefield 6, then they did that.

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[–] RampantParanoia2365@lemmy.world 1 point 4 months ago

At least that would fit, thematically. I think if one played a Kushner Mass Effect it would cause some kind of tear in reality. Major bummer.

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[–] datavoid@sh.itjust.works 1 point 4 months ago (1 child)

I bought it like a week before, was extremely not impressed.

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[–] SreudianFlip@sh.itjust.works 1 point 4 months ago

Well, BF4 still has an active player base at least!

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