This may be a slight reframing of the terms here, but I don't think that standing up for yourself is selfish, really. I see the connection, obviously, but...
Like, in the same way that refusing anti-democratic parties from being allowed to participate in democracy (read: to destroy it) can be a pro-democracy position, I think that standing up to abuse, either of yourself or of other people, is a pro-social action. A system that allows people to rock the boat "selfishly" for just causes is actually a more pro-social one.
So, what I mean to say is, yes, people should not fear being labeled a "selfish bitch." In fact, they should do it more often, but for community-focused reasons. And, a person beating back their cunt father for some new thing that he's done is definitely a community-focused reason; he must be made to stop poisoning the well-water of his neighborhood.
[edit] None of this is a response to the meme, btw. I think the meme agrees with me.