So it turns out Yoti has a Guardian Council, as well as an Ethics and Trust Committee, both intended to keep them on the rails: https://www.yoti.com/blog/doing-things-the-yoti-way-guardian-council-ethics-and-trust-committee

They are also a B Corp.

So either there's a way to make them realise this is a gross (and unethical) mistake. Or it's another proof that self-regulation by tech companies works as well as kids grading their own homework.