Sure I'll put my cult hat ontop of my tinfoil one.

Ryan Cohen is a capitalist with his own self interest. He has it out for Amazon and believes they're owning a massive section of business and doing it poorly so it's silly nobody is taking their lunch over and over again. He did it once with chewy, kind of. He had to build that one from the ground up but it's okay.

He sees GameStop and eBay as powerful names that he's gonna try to steal the online gaming market obviously. But he notices the economy is getting bad, new consoles aren't likely, people probably won't be building as many PCs in the next few years. It'll likely be a lot of second hand trading, he wants to create that space and really hammer on the trade in vibe GameStop had for a while. I think he's going to abandon the brick and mortar stores as they are and become more hobby shop/pick up your online purchase here.

It's a pretty good idea, the line goes up, he has a history of exactly that plan and he's built a fake internet personality to develop a fanboy cult essentially.

I think if this eBay thing happens things will probably be even more green.