Why would you even name yourself after the Palantiri, they're literally tainted with bad omens.
They are implied to be made by Fëanor, who in rage perpetuated a mass-slaying of his kin because they refused to give him their boats, which he needed for his crazy revenge quest.
Some were then literally used by Sauron, who literally is the servant of basically Satan, to gain knowledge so he could conquer Middle-earth.
Like why would you think that'd be a good name for a company.