So providing the context/source = promoting it? Do you think people are going to see the descriptor text and say, “Finally!This meme made me decide to finally download TikTok!” Doubtful. Everyone and their momma (literally) knows about TikTok. It doesn’t need advertising. I think you’re doing more to draw attention to it and thus Streissanding the thing anyhow.

had no clue it was from TikTok until you said something