I think a big thing is that good prebuilts are now readily available: hot swap, foam layers, PCB stabilizers, CNC aluminum cases, a mounting system more sophisticated than tray mount, decent firmware (often properly released QMK/VIA, but at least VIA), and fun features like lighting or encoders. A late as 2022, this would have been a wish list on an interest check for a $400+ kit; now it’s a baseline to charge three digits for a prebuilt MX board.

There are still many group buys going on at the high end (geek hack basically exists as an IC/GB publishing platform at this point), and a lot of boards are available bare bones, but when a newbie comes along for a recommendation, no one has to feel bad recommending some pre-built that would make a Pok3r look like a joke as a value proposition.