Who need the power of those datacenters are all the big companies running more advanced analytics on us. Be prepared to see global dynamic pricing. Checking your cookies to increase price of flights and hotels because you've been looking at them for too long is the past, they are going to correlate all your digital footprint and your fingerprint history to define your identity regardless of IP and login and see if you just got promoted, are on high spirits, or on dire need of an item, and surge its prices everywhere because they are going to be selling this service to all platforms... and we better not even think about the services they are going to be selling to governments, what we have right now is scary enough.