Why are they using the developer's boastful claim as the article title? They could have gone with a neutral title stating that the development was being considered, or even negative title quoting someone who says it is a horrible idea. I wonder why they chose to use the positive quote like that...

I suppose maybe the answer to my question is that journalism is often now about being provocative rather than informative. By stoking people's emotions (usually anger), you get more engagement - which is apparently the only metric that matters these days.