I abolished it almost entirely from my life since I was about 10 years old. Have spent most of my media consumption on the internet with adblock. I honestly think it made me smarter. Not, in like a book smart way. But just having a better sense of reality.
The Superbowl is one of the only times I see ads every year. It just shocks me. Not that "ads work on people" but that people don't just go read a book or rent a dvd instead. Like, they are so fucking awful and ruin any watching experience.
Its amazing that there is a large portion of the population that literally spends 10%-20% of their media time watch ads.