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[–] 34 points 9 months ago* (2 children)

In 2019, The North Face faced consumer backlash and apologized after its marketing agency surreptitiously added photos featuring its apparel to Wikipedia articles on popular outdoor destinations.

The North Face - Wikipedia https://en.wikipedia.org/wiki/The_North_Face

Edit: they also sent a cease & desist to The South Butt a decade before that

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