I regularly think about two phases I've heard:
- "The smarter you are, the better you get at rationalising bad decisions"
- "advertising/propaganda works best when you are certain it doesn't work on you."
I feel like they remind me that when it comes to making choices & being duped, intelligence is mostly irrelevant.
My belief is that on an individual level, the counter to propaganda is both free time to ruminate on what we believe, and a strong network of people we trust who are willing to challenge us on the things we say and do. Two things which an atomized and overworked society looses at all levels.