It's good to have specifics to work towards but sometimes I feel like everyone is trying to create the same kind of video with the exact same intonation.
On YouTube a person can get 300,000 views on a video but then nobody subscribes - subsequent videos only get a few thousand views. That's why I believe it's important to have a community surrounding a channel, maybe if it's political activism it can be promoted with flyers. That's how I imagine doing this, I'd need to reach new people face-to-face and actually be a person who talks about interesting stuff. Not just someone who's online who develops a random audience of people from various countries - that's what I want to avoid. There should be a core audience, ideally a local audience since I live on a tiny island.
Nothing wrong with marketing 101 of course - I tend to ramble! So obviously having a script and editing a video is something I need to work on.
I really admire the long interviews on Rumble by people like Glenn Greenwald. I really don't know his reputation but some of his talks are just fascinating to me. It's a totally different experience to the cheesy-smiley youtubers! Perhaps there's some good stuff on BitChute and Odysee too and I just haven't looked at it for ages. The creativity is better outside of YouTube.