Steam sale IS NOT A REAL SALE.
Consumers have associated the experience as a sale, but the last few steam sales I have only found very very niche stuff actually on sale, everything else isn't really on sale it just has meaningless percents next to them.
Edit wow so I am really not in the majority here with my opinion haha, ok, maybe I am seeing this wrong? Honestly, the last couple steam sales I have compared the sales going on to previous sales <1 month previous or less away and the sales just didn't look that good from that perspective.
I am not saying games aren't going on sale in the Steam sale, I am arguing the sales are mediocre compared to random sales throughout the year, but again... I probably just have a warped vision of this because clearly people think otherwise.