What that means to someone is up to them. Some users on here do not like the US at all, for example, and they might be delighted to be using a Serbian company instead of a US company. That's not my position, but I've no doubt that it's a perspective for some. I have mentioned Kagi in the past favorably, and simply want people to understand, as best as I can, what using Kagi entails.

EDIT: For users who might be in the US, though, and not familiar with the political structure in Europe today, while Serbia is in Europe, it is not

presently

in the EU, and isn't subject to the kind of data privacy laws or legal/judicial regimen that one might expect of companies in the EU.