I think this was a proof of concept, so you don't need to have a profitable business model just yet.
I expect the next version will create a complete individual with video of them "playing at bars" or "small concerts".
The goal will be to not be AI, but a real person.
Heck they may even sell it as a service. If you pay me $10,000 you can be a country music star.
Rebecca Black's parents paid $4,000 to make a music video. I don't think they intended it to become this popular thing, but it did.
Would you (or could you imagine someone might) pay a little more to be a guaranteed success?