It's worth noting how much the whole "agentic" marketing scheme is the opposite of this reality, too. Because after all the dream they're selling is being able to do the Star Trek thing and just tell your computer to do it in plain English. But if that was what these companies were actually doing it would be very easy to migrate away if you wanted to, since you could just say "send me all our data in a format that $Competitor can easily onboard. I'm done with this shit" and then give the competitor's system the same plain English prompt. The reality is that they don't actually want to build the thing they're as advertising even if they could because their whole business model is to make interacting with the computer as high-friction as possible so you'll pay them to do it for you.
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