100% this. The internet before business/corporations understood how it worked was a wonderfully ugly (by today's standards) source of information. It was really possible to get global reach as an individual if you created something interesting. Search engines just indexed at that point, no buying key words to get on the front page. If you made the best "something" out there it would organically find its way to the top of search engines.
I was a firm believer that it was going to change the world giving individuals a chance to get their ideas out to the world, give small businesses global reach. It did change the world just not in the way i had hoped.