They're bringing the actual brand to the US? I suppose that's something. Murena has been selling Fairphone devices here for several years now.

For what it’s worth, Fairphone handsets are currently sold in the US via partner Murena. These particular phones come pre-installed with Murena’s /e/OS Android software, which promises a deGoogled experience. However, Fairphone devices elsewhere come with Google services out of the box. So US consumers would finally be able to get their hands on a Fairphone handset with Google integration.

Well. That's certainly a choice. Hopefully we have the option of not using Google services from the factory.